«This short book addresses the very important topic of how to save the planet, and it presents the ways in which progress on that goal is compatible with businesses creating value for themselves.
The book also highlights the importance of companies issuing financial reports not as financial statements, but as a method of reporting their value measurement and creation, using an integrated approach to include capitals beyond just the financial. Author Mervyn King also suggests that the most appropriate people to lead the charge are accountants, specifically Chief Financial Officers, who King says should be renamed Chief Value Officers». Saiba mais.
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